Here is an excerpt and a link to a great article by Charlie Helen Robinson on SEO
“SEO Writing is a skill that is helping a lot of businesses win the game of organic marketing through the search engines, like getting good Google results for example.
It’s a long held belief that being able to explain what you do in the space of an elevator ride will win the day. Of course, the social medias expect the same, with Twitter demanding 140 – or 120 (or less) characters being able to explain a full story, let alone anything else a trifle simpler… Blog posts demand simplicity, with the first three words being the most important.”